Title: Pinocchio
Client: Monster
Agency: BBDO New York
Brief
BBDO New York has created a new advertisement for their client Monster named "Pinocchio" taking the old italian fable to the modern century. This spot was only played in the U.K.
You walk into work as you have every week of your life hoping that things will be different. The water cooler greets you as you head to another meeting filled with mindless pie charts and friendly banter that only you can smile and nod about. The same holiday parties, the same guy yelling into his phone annoying everyone at the office, and proverbial elevator doors shutting on any sight of the future getting brighter.
As you walk out of the office after everyone is gone, another day begins and your stereotypical boss gives you a firm reminder that last 5 years of service have been commemorated by a pen and a good firm talk about your pathetic reports you spent hours researching.
The Insight: Finding the right job is better than lying to yourself about it.
Explanation
The insight is a play off of the pinocchio paradox where the growth of the nose acts as a representation to pinocchio's moral character. The parallel to Monster is that Monster acts as the savior in this piece creating a way out of "Office Space" predicament where Peter, Michael, and Samir are working in the most unhappy of positions.
The thing about this insight is that it must be balanced not to make it too much about Monster, but at the same time not too much about relating to the severity of the situation. If you are giving an insight, you must really know what the emotional feel is rather the logical. Creatives want to be inspired by movement rather than the stagnant.
All that's left is for a paper jam to happen.
